The mid-size three-row crossovers are flying off dealer lots at way above base price.

Starting at under $32k, Kia’s new Telluride crossover – like many of its past and current models – represents a compelling value proposition. But most buyers of the new eight-passenger, mid-size crossover, it may come as little surprise, are spending more than that. Much more.

According to data published by Cox Automotive, the average transaction price on a new Telluride comes in north of $40,000. Which means that most buyers are either splurging for heavily (if not fully) loaded models rather than the more “accessible” versions.

Though the Telluride starts at $31,690 in base LX trim and can be had in S spec from $33,990, most buyers appear to be either splashing out for top-of-the-line SX model (which starts at $41,490), or ticking a lot of option boxes on the penultimate EX version (which starts at $37,090).

At upwards of $40k, a loaded Telluride starts getting pretty close to the lower end of the market for luxury-badged, mid-size, three-row crossovers like the Acura MDX, Infiniti QX60, Lexus RX L, and Volvo XC90 – though still short of higher-end models from the likes of Audi, BMW, and Mercedes-Benz.